Measure What

Matters Tracker:

  • One place to collect all your social media AND website AND email data month-over-month

  • Step-by-step directions on how to find specific metrics



  • Clarity of real progress each month and direction on strategy shifts to make.

  • Monthly reminders when it's time to populate your tracker, because well, accountability, amiright?

The Last Analytics Tracker You'll Ever Need! Just $7.99

In the whirlwind of creativity that fuels our work, it's easy to overlook the breadcrumbs of data our digital efforts leave behind. As a social media agency owner, I’ve walked the path of focusing solely on creativity, often missing the signs hidden within the data. But, like many of you, I’ve learned that understanding our digital footprint is not just beneficial—it's essential.

We’re on a mission to change the narrative. It's not just about the data; it's about understanding the story it tells across our entire digital landscape—from social media buzz to the quiet whispers of our website traffic and the subtle engagement of our emails.

Introducing the *drum roll, please*

Metrics That Matter Tracker

This tracker is meant to be your compass in the vast (and sometimes rocky) digital sea. Crafted for those who seek to not only see but understand and act upon the data that shapes our digital presence. This is more than a tool; it's your guide to making informed decisions, enhancing your strategy, and ultimately, telling your story in a way that resonates.

Join us on this journey. Let’s navigate the digital waves together, with clarity, insight, and purpose.

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Karlyn Ankrom

ABOUT KARLYN.

Karlyn Ankrom is the founder and lead strategist of Oh Snap! Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses “tempted to fake their own death and flee to Tahiti at the mere thought of content creation.”

Backed by a journalism degree, Karlyn has always been creative and loved writing. As the world transitioned from Web2 to Web3, she has seen the evolution of social media taking the place of traditional PR, with businesses utilizing it to get information to potential clients and the press without the traditional press release.

Karlyn developed her user-friendly strategy after working for a decade with a variety of brick-and-mortar businesses that were decidedly social media allergic, not because they didn’t want to do social media, but because they were intimidated by it. In response, her new system helps newbies

get on the fast track to “unsticking their social media” in just a few hours a week.

Karlyn has written for the Social Media Examiner, been highlighted in Business Insider, and appeared on ABC7 news.